Chris Klemens. Cabo Snoop – Prakatatumba (Official Music Video), 2010. https://www.youtube.com/watch?v=6j3Hr3wgLnA.
Chris Klemens. Cabo Snoop – Windeck (Official Music Video), 2010. https://www.youtube.com/watch?v=hcJr-3XDx5s.
Cabo Snoop has been the most interesting and useful artist in my research because of the use of digital media references and hip hop fashion in his music videos. Both in Windeck and Prakatatumba there are items like Beats Headphones, high-top sneakers, brightly colored shirts, chains and sagging pants. One interesting aspect of Windeck is the intro where several kids are sitting in front of an apple computer and starts to send the video to all of their friends. This shows the shift to digital sharing rather than pirating CDs or other methods of sharing music. This is important because it highlights my points about how cultural connections with the rest of the Lusophone world is so critical as Angola is developing its own but shared culture. Furthermore, the addition of only Apple products in the video also show how wealth and showing off wealth is a big part of how Angolan culture is taking from Brazil as well as hip hop.
After the first presidential election in 2008, the hopes and dreams of the Angolese people were high. At the same time, Brazil was coming out of the 2008 economic crash which crippled them as it did many other nations. The culture that formed afterwards was of middle class aspirations for peace and economic prosperity moving forward, which is something that Angolans quickly bonded to because of their situation coming out of the Civil war. These hopes of a better future are highlighted by Cabo Snoop with his use of hip hop styles and luxury electronics. Furthermore, the significance of sending the song via the internet to your friends is one of the most powerful elements of the Windeck music video. Highlighted in the work of Marcon, digital transfer of culture is vital when understanding how culture is forming in the Lusophone world. With Kuduro in particular, many of the hit songs are being streamed, downloaded and moved through the internet to other lusophone countries which makes its message and sound that much more powerful. Because the messages and sounds that Kuduro is making are becoming international hits in Portugal and Brazil, the same aspirations can be heard and copied world wide. This is a valuable point in my research because it clearly connects Angola to Brazil with cultural exchange.